RESUME

Enthusiastic mass communications student with a background in advertising and strategic media and expertise in different social media platforms.

Sophia Mayfield

 

WORK EXPERIENCE

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SOCIALLY INSPIRED™

Social Media Marketing Intern May 2021 - Current

  • Made 6.8k impressions (+44.4% more than months previous) in my first 3 months interning

  • Work alongside the team to create a plan for social media strategies monthly

  • Assist in the growth of the brand by raising awareness through various social media platforms

  • Contribute to the content calendar with social media postings on a weekly basis

  • Assist with influencer outreach and placing orders for influencer gifting

  

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HAZEL & POPPY BOUTIQUE

Creative Intern September 2021 - Current

  • Reached 36.5k accounts on Instagram (+297% more than previous months) in my first 3 months interning

  • Help plan and execute photoshoots

  • Manage social media and website analytics

  • Work directly with influencers

  • Attend and plan pop-up events

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FASHION MINGLE

Social Media Intern August 2020 - January 2021

  • Worked with our Content Marketing Manager to implement a social media strategy to expand brand awareness and increase engagement

  • Created photo, video, and messaging content for Fashion Mingle's social media networks

  • Hosted webinars by interviewing popular influencers, content creators, and fashion designers

  • Designed graphics for upcoming events

 
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ALPHA SIGMA TAU SORORITY

VP of Marketing November 2019 - January 2021

  • Implemented a virtual campaign for breast cancer awareness that reached 6k on Instagram and Facebook

  • Lead the Marketing Team and supported them in executing their duties

  • Constructed agendas for the team and held monthly meetings

  • Increased engagement across the media platforms used

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ALPHA SIGMA TAU SORORITY

Director of Public Relations November 2018 - November 2019

  • Cultivated positive brand messaging through all social media platforms (Instagram, Facebook, Twitter, Tumblr)

  • Planned and designed all printed materials

  • Initiated hashtag campaigns to attract and gain a wider audience to our socials

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THE STATE JOURNAL-REGISTER

The Voice Correspondent February 2018 - August 2018

  • Attended one-hour meetings on Tuesdays at the newspaper building, Ninth Street and Capitol Avenue in Springfield

  • Covered trends and teen lifestyle news, wrote profiles of interesting peers, reported on high school athletes, and other topics

 

EDUCATION

BACHELORS OF SCIENCE SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE

Mass Communications - Spring 2022

Dean's List Honoree - 2018, 2019, 2020, 2021

Awarded - Cougar Pride Scholarship & Judy Landers Creativity Award

Member - Alpha Sigma Tau

GPA - 3.8

  

 

SKILLS

SOCIAL MEDIA SCHEDULING

CONTENT WRITING

MARKETING TEAM COLLABORATION

VERBAL AND WRITTEN COMMUNICATION

STRATEGY PLANNING

CREATIVE MINDSET