just a spoonful of soph.
RESUME
Enthusiastic mass communications student with a background in advertising and strategic media and expertise in different social media platforms.
Sophia Mayfield
WORK EXPERIENCE
SOCIALLY INSPIRED™
Social Media Marketing Intern May 2021 - June 2022
Made 6.8k impressions (+44.4% more than months previous) in my first 3 months interning
Work alongside the team to create a plan for social media strategies monthly
Assist in the growth of the brand by raising awareness through various social media platforms
Contribute to the content calendar with social media postings on a weekly basis
Assist with influencer outreach and placing orders for influencer gifting
HAZEL & POPPY BOUTIQUE
Creative Intern September 2021 - Current
Reached 36.5k accounts on Instagram (+297% more than previous months) in my first 3 months interning
Help plan and execute photoshoots
Manage social media and website analytics
Work directly with influencers
Attend and plan pop-up events
FASHION MINGLE
Social Media Intern August 2020 - January 2021
Worked with our Content Marketing Manager to implement a social media strategy to expand brand awareness and increase engagement
Created photo, video, and messaging content for Fashion Mingle's social media networks
Hosted webinars by interviewing popular influencers, content creators, and fashion designers
Designed graphics for upcoming events
ALPHA SIGMA TAU SORORITY
VP of Marketing November 2019 - January 2021
Implemented a virtual campaign for breast cancer awareness that reached 6k on Instagram and Facebook
Lead the Marketing Team and supported them in executing their duties
Constructed agendas for the team and held monthly meetings
Increased engagement across the media platforms used
ALPHA SIGMA TAU SORORITY
Director of Public Relations November 2018 - November 2019
Cultivated positive brand messaging through all social media platforms (Instagram, Facebook, Twitter, Tumblr)
Planned and designed all printed materials
Initiated hashtag campaigns to attract and gain a wider audience to our socials
THE STATE JOURNAL-REGISTER
The Voice Correspondent February 2018 - August 2018
Attended one-hour meetings on Tuesdays at the newspaper building, Ninth Street and Capitol Avenue in Springfield
Covered trends and teen lifestyle news, wrote profiles of interesting peers, reported on high school athletes, and other topics
EDUCATION
BACHELORS OF SCIENCE SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE
Mass Communications - Spring 2022
Dean's List Honoree - 2018, 2019, 2020, 2021
Awarded - Cougar Pride Scholarship & Judy Landers Creativity Award
Member - Alpha Sigma Tau
GPA - 3.8